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What Do You Know About E-Mail Marketing?
E-Mail marketing is a HUGE time saver and essential for anyone running an business – period.
These days, the old model of having people come and pass you by if they choose not to connect with your brand is a thing of the past. Now, you can give yourself a second chance to build connections through the use of an e-mail autoresponder.
I covered why having an e-mail autoresponder is important in this article, be sure to read it to catch up and solidify why you need one.
If you don’t know much about e-mail marketing, you’re about to find out.
How And When Should I Use E-Mail Marketing?
This is particularly a mixed bag because ideally, you need to start building a list of e-mails from potential customers, clients, or leads and then through what’s called “split testing” see when your audience is most responsive to your e-mails. There’s a variety of factors that I cover in the article, “Let’s Talk About Autoresponders“.
Once you discover the right time and day to shoot out an e-mail, it’s your duty to be consistent with it, so they can come to expect your e-mails as they will be impatiently waiting by their inbox for the next bit of value you have for them.
If you don’t have an e-mail autoresponder yet, you can get one with the world famous Aweber by clicking here.
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